Frequently Asked Questions
Q. If my company does not currently have a website will that be a problem?
A. Definitely Not. We will help you purchase a domain name (website URL) and assist in designing and developing your website. We also have optimized website templates to make the process quick and efficient.
Q. How long does it take to get started?
A. Depending on the readiness of your current website to convert visitors into emails and calls, campaigns can be setup in as little as 24 hours.
Q. What does it cost?
A. The campaign budget is typically determined by the volume of clicks on your ads. You only pay when a consumer searches for your product or service, sees your ad and then clicks on it. This is also known as performance based marketing since you are only paying for interested consumers that actually visit your site. Typical monthly budgets run as low as $500 and up to a few thousand dollars per month.
Q. What industries and locations does this work for?
A. Because of the mass adoption of search engines by consumers and the ability to specifically target any area, LocalConnex can reach new customers in virtually every industry whether it be in a small town, a group of cities, a single state or many states.
Q. I’ve seen other companies advertising to get my company listed in Google, Yahoo & MSN for $50. What’s the difference?
A. Those companies are only listing your company in free local directories. We do this for free. Since less than 10% of consumers search for local businesses by business name and people searching for your company by name are likely not new customers, you would be missing the lion’s share of consumer searches. LocalConnex gets your business in front of consumers searching for your product or service in Google, Yahoo!, Bing and more. We target your local area and develop hundreds of keywords and ads to precisely target the most qualified consumers, then optimize your campaign to get you more clicks, calls and customers.
Q. We also do SEO for our site, if you use a reverse proxy will it hurt my website’s organic rankings?
A. No, our reverse proxy server has a robots.txt file instructing search engines to disallow any crawling whatsoever. However, if this still does not satisfy you, we can also insert javascript tracking code directly into your site so a reverse proxy is not needed.
Q. How does search engine marketing compare to other forms of advertising for my local business?
A. Honestly, it doesn’t compare. Internet access is so prominent today that people would rather just perform an internet search than, for example, find a phone book and shuffle through the hundreds of pages. Not only does search engine marketing reach 98% of the U.S. population today, but it also is the most effective form of advertising. With traditional advertising and most forms of online advertising, ads are simply broadcasted to a wide range of audiences. Search ads, however, are targeted to people's specific interests.
When a user enters a search query in the search engines, they'll see the natural search results for that query, along with search ads that are highly targeted to the search topic. Your ads will reach users at the precise moment when they're looking for your product or service.
Consumers are also using much less of the traditional marketing channels to find local businesses. Over the last 2 years, local newspaper usage has declined by 15%, direct mail by 18%, and radio by 14% while the use of search to find local businesses, products or services grew 58% in 2008 alone1.
Q. What do I have to do to get started?
A. Simply click here to get started or call us at 800-900-0763.
1 Source: Nielson Online Custom Survey and WebVisible, Inc., 2008
Today's Consumers
Turn to the Web First!
A Topeka, Kansas dentist in April invested $1500, which turned into 282 visits, 32 calls and 11 website leads.
A local Texas physician targeting only a 30 mile radius received 752 visits, 98 calls and 5 website leads from investing just $3000.
"With tons of orders coming in daily it's easy to miss the minor details of a call. With LocalConnex call tracking we can replay every conversation over and over, never missing one detail."
- Owner, Florist, Maryland
A family owned landscaping business in New Jersey spent $1000 in the month of May. They received 929 visits, 87 calls and 13 website leads.
An Irvine, California family owned plumbing company invested $2100 in their first month with LocalConnex, as result they received 663 visits, 132 calls and 9 website leads.
"Advertising in print was no longer paying off for us. We knew we needed to be advertising on the internet, but we were afraid of the expense. In the first week alone we received 30 inquires, 11 of which turned into bookings and only spent $230."
- Owner, Catering Company, New Jersey
"I own a small recording studio in Manhattan that was only receiving business through word of mouth. I was looking to advertise online, but knew little about local search. Last month I invested $1000, which turned into 503 website visits, 92 calls and 14 emails. Our studio is always booked!"
- Owner, SweetSounds Recording Studio, New York
In July, a local Maryland restaurant spent $600 and received 961 visits, 159 calls and 32 website leads.
"Our chartered boat tours only run in the summer so we wanted to advertise online for just a few months out of the year. LocalConnex allowed us to run only over the summer months and had our campaign up and running the next day."
- Owner, Chartered Boat Tours, New Jersey
