Q. If my company does not currently have a website will that be a problem?
A. Definitely Not. We will help you purchase a domain name (website URL) and assist in designing and developing your website. We also have optimized website templates to make the process quick and efficient.
Q. How long does it take to get started?
A. Depending on the readiness of your current website to convert visitors into emails and calls, campaigns can be setup in as little as 24 hours.
Q. What does it cost?
A. The campaign budget is typically determined by the volume of clicks on your ads. You only pay when a consumer searches for your product or service, sees your ad and then clicks on it. This is also known as performance based marketing since you are only paying for interested consumers that actually visit your site. Typical monthly budgets run as low as $500 and up to a few thousand dollars per month.
Q. What industries and locations does this work for?
A. Because of the mass adoption of search engines by consumers and the ability to specifically target any area, LocalConnex can reach new customers in virtually every industry whether it be in a small town, a group of cities, a single state or many states.
Q. I’ve seen other companies advertising to get my company listed in Google, Yahoo & MSN for $50. What’s the difference?
A. Those companies are only listing your company in free local directories. We do this for free. Since less than 10% of consumers search for local businesses by business name and people searching for your company by name are likely not new customers, you would be missing the lion’s share of consumer searches. LocalConnex gets your business in front of consumers searching for your product or service in Google, Yahoo!, Bing and more. We target your local area and develop hundreds of keywords and ads to precisely target the most qualified consumers, then optimize your campaign to get you more clicks, calls and customers.
Q. We also do SEO for our site, if you use a reverse proxy will it hurt my website’s organic rankings?
Q. How does search engine marketing compare to other forms of advertising for my local business?
A. Honestly, it doesn’t compare. Internet access is so prominent today that people would rather just perform an internet search than, for example, find a phone book and shuffle through the hundreds of pages. Not only does search engine marketing reach 98% of the U.S. population today, but it also is the most effective form of advertising. With traditional advertising and most forms of online advertising, ads are simply broadcasted to a wide range of audiences. Search ads, however, are targeted to people's specific interests.
When a user enters a search query in the search engines, they'll see the natural search results for that query, along with search ads that are highly targeted to the search topic. Your ads will reach users at the precise moment when they're looking for your product or service.
Consumers are also using much less of the traditional marketing channels to find local businesses. Over the last 2 years, local newspaper usage has declined by 15%, direct mail by 18%, and radio by 14% while the use of search to find local businesses, products or services grew 58% in 2008 alone1.
Q. What do I have to do to get started?
A. Simply click here to get started or call us at 800-900-0763.
1 Source: Nielson Online Custom Survey and WebVisible, Inc., 2008