JAN-PRO COMMERCIAL CLEANING SYSTEMS – Raleigh-Durham

JAN-PRO, the world’s #1 fastest growing franchise¹, came to LocalConnex after having been on a competitor’s local search platform. JAN-PRO understood the potential of search marketing and needed to have their campaign optimized and their site live and hosted immediately. Within a week, LocalConnex had their site live and during the first month, their LocalConnex optimized campaign generated 80% more leads than they had previously averaged with the same $1,000/month budget. LocalConnex was also able to bring their cost per lead down by 47% and make further optimizations to their website which increased conversions from 18% to over 24% (adjusted for same callers and non-leads)!

After hearing the success of the Raleigh-Durham location, other JAN-PRO locations have followed suit and have since become part of the LocalConnex family.

¹2008 Entrepreneur Magazine

SWEET SOUNDS RECORDING STUDIO

Sweet Sounds Recording Studio had tried search marketing on their own but no matter what they tried, they could not make it profitable.

After giving LocalConnex a shot, things started to turn around. LocalConnex streamlined their campaign to a consistent cost per lead of just under $9 and delivered on average 108 leads per month, all in their local area. In addition to the campaign, LocalConnex also helped Sweet Sounds with seasonal promotions on their website and in their ad copy and managed their ads to prominently show only during operating hours to maximize budget and effectiveness.

With a serious caller always looking to book studio time, Sweet Sounds has since hired another receptionist to help answer the incoming flow of calls!

EZ CARPET SERVICE

Mike, or E.Z. as he likes to call himself, came to LocalConnex with a poorly designed website that needed an upgrade. He gave LocalConnex the keys to his site and asked them to take care of it all. LocalConnex followed their 8 point conversion optimized website process and within a week, LocalConnex developed a new logo, added in new images and trust elements such as “Satisfaction Guaranteed” banners and inserted coupons into the site to maximize client interest. LocalConnex then developed a quality score optimized search campaign specifically for EZ Carpet Services that only targeted their select area and services while blocking out unwanted searches and locations.

Communicating often with his LocalConnex Campaign Manager and Marketing Consultant, today EZ averages over 45 solid leads per month on a $1,250/month budget and has seen his monthly conversion rates go above 23%!

ANYTIME GARAGE DOOR

Anytime Garage Door sells and fixes garage doors 24/7 and since they must visit each customer location to complete their job, they needed to tightly target and only advertise to their immediate county. LocalConnex helped them precisely pinpoint the area their advertisements would show up and then seamlessly managed their budget across Google, Yahoo and Bing so that only the most effective keywords per search engine would be shown.

With their limited budget of just $500/month, Anytime is averaging over 27 leads per month while their LocalConnex optimized website converts clicks into calls at over 23%! They have since been referring many friends over to LocalConnex and we truly believe there is no better form of flattery than to refer ones friends.

JAPANESE COOKING STUDIO

Mamie, a master sushi chef, was looking to target select groups in her area who wanted private sushi classes in their own homes or at corporate events. As a chef, Mamie had a website but did not know how to access it. Using reverse proxy technology, LocalConnex was able to create an instant mirror of her website and optimize it for conversions and call tracking without actually touching her site. A custom search campaign was developed for her with specific keywords and ads that only drove targeted visitors to her site. Over time she was receiving daily inquiries for private parties and business events which helped her grow her business further than she could have ever imagined. She now works regularly with her dedicated Campaign Manager to prepare for special holidays such as Valentine’s Day where she routinely increases her budget and places special ads and discounts on her site.